“Will Corporate Giving Suffer In The Crunch?”

19 Feb


The Times Online asks this important question, one which I hope all employers are carefully considering. I may be more sensistive to this as a former nonprofit executive, who knows how important corporate giving is to providing needed services in a community. Cadbury is featured in the article as one company that is holding firm:

These are uncertain times for charities dependent on corporate giving but Cadbury – associated with philanthropy since its Quaker founders created the Bourn-ville workers’ village in 1895 – insists that it, for one, will continue to give in the recession.

“It’s part of our heritage,” said Cheryl Phillips at Cadbury. “It brings a sense of cohesion to the company, increases employee engagement and develops our people.” my emphasis)

The article also points out another factor that should be considered– employee engagement– which is the theme of this blog. I know of many employers who have seen these same benefits of corporate social responsibility (CSR)– connections in the community, growth in skills, helping the brand image, a sense of satisfaction for employees involved in charitable work– these can bring a nice ROI to a company that is genuinely committed to giving back.

I certainly understand that times are tough and cutbacks may be necessary, but I encourage all employers to add employee views into the mix before making any significant changes to corporate giving.

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